Brand Design for Crerar Hotels
Well designed brand elements that hold on to the values of authentic Scottish hospitality on offer from Crerar Hotels, and reflect the landscape, history and people of Scotland.
The brand mark reflects the companies origins rooted in the culturally significant area surrounding Oban in Argyll.
The Galley of Lorne follows the star gives all who sail on her direction and hope. The engraving reflects ancient celtic engravings and the Triquetra is said to represent Land, Sea and Sky.
The brief was to reflect the founding family roots in Oban and the west coast of Scotland with strong links to the history and Gaelic and Celtic heritage of the area.
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