Loyalty Card Design
The Community Card was a nice job to work on with Highland Coast Hotels.
It's always nice to see companies giving back to their local communities and the people who live in the area. Highland Coast recently launched this initiative to offer discount on dining and stays in each of their hotels that welcome guests visiting my favourite area of Scotland.
Designed with the brand palette in mind, the card features one of the iconic coastal views from the NC500 driving route, which ties in with the brand colours. Important information is highlighted and the typesetting is clean and clear on the backing card.
The card was sent to local residents with the application form being contained on the inside of the self sealing pre-paid reply card.
There's a lot of information to include in small jobs like this, and good typesetting is important to make sure everything is easily read and understood.
If you have any guest card or membership card design support needs, get in touch
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