Visual Identity & Brand Guidelines
for LU Innovations
Lu Innovations are the Menstrual Health Company for Adventurers. I was asked by business owner Erin to support her with the launch of the business through the design and implementation of the new company’s visual identity and brand guidelines.
Erin had a clear vision of what she wanted LU to look like and I was delighted to be asked to work with her.
The logo is iconic, instantly recognisable and clean. Erin already knew what she wanted but that she needed help to design it properly and create an identity developed around her ethos of helping people get out and about in the great outdoors no matter the time of month.
I developed a system that is adaptable and can be clean and business like or rugged outdoors, but always LU.
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