Logo Design

The Braid Lounge is a cosy little space within the Royal Marine Hotel in Brora, sitting next door to the Megan Boyd Bar. James Braid was one of Scotland's best golfers back in the day... like, back in "THE" day. A long while ago. He was so good though, that people still remember him today, golfers play on golf courses he designed, and bars and lounges are named after him. He's an icon.

It made sense then to create a logo for the Braid Lounge where the image of the man spoke for itself. Very often a logo doesn't need to be a like for like of the product that the brand is known for... this was one of those cases where it made sense to create the obvious.

I used a cutout stamp style of Mr Braid's very recognisable appearance. I added texture for a screenprinted style logo and combined that with a font style that could be as classy and old as the man himself. A modern take, on a traditional 1920s style that brings the branding of the Braid Lounge right bang up to date.

If your company needs a new logo, get in touch!

#graphicdesigner #logodesign #branding

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