Annual Report Design
I recently had the pleasure of working with the awesome team at Bethany Christian Trust and Jane at Creative Beings designing and artworking the 2021 annual report.
"Beauty from Ashes" tells the real life stories of a handful of humans who Bethany have supported and helped to turn their lives around. We all know how hard the last couple of years have been, but there are stories here that are just as hard hitting that last a lifetime.
Beauty from Ashes explains that from the embers of some people's life, there is still hope and that Bethany (and other such organisations) are always there to do their best by those people no matter the situation.
With a monotone vibe throughout, the design is of distinct minimalism that goes against the brand's usual purple haze - though some of the purple remains in the financial spread. The cover itself is beautiful and shows that things don't need to be full of jazzy colour explosion to make a statement.
#graphicdesigner #annualreportdesign #branding